The Window Cleaner Meta Ad Playbook

$27$97(72% OFF)

Tired of knocking doors every time the calendar gets slow?

I was too.

My first Facebook ads were awful. $100+ leads, cheesy discounts, and ads that looked like ads.

Then I switched to simple, personal owner-led ads: my face, my real work, my own voice, and a clear CTA.

That shift helped me generate hundreds of window cleaning leads across two businesses, including 111 leads, 31 paid jobs, and $9,936 collected when I restarted from zero in Florida.

So I put the exact ads, scripts, campaign setup, lead form, and follow-up process into this playbook.

No fluff. No 8-hour course. Just the system I actually used.

$27. One-time. Instant access.

Built from real campaigns I ran in my own window cleaning businesses.

Real results

Community post by Kevin Radtke thanking Cesar for his Facebook ad idea: leads flowing in daily and 20+ customer testimonials in the comments

Community post by Miranda Bermejo-Sanchez, owner of Eliteshinewc.com, reporting 15 leads, 4 booked jobs, and a $530 quote turned into a $1,600 job

Glassy WC campaign in Ads Manager: 111 leads at $11.34 per lead, $1,258.46 spent — Glassy • 111 leads

TRWS campaign in Ads Manager: 284 leads at $33.63 per lead, $9,550.16 spent — TRWS • 284 leads

Window cleaning campaign in Ads Manager: 190 leads at $5.45 per lead, $1,035.01 spent — GARDENA • 190 LEADS

Ads account overview showing $2,942.97 total spend and two lead campaigns at $13.19 and $11.86 per lead — RWGC • 238 LEADS

What you get

Owner-led ad formulaOwner + real work + one clear CTA.
What to film todayA 10-shot list you can film on your phone.
Plug-and-play ad copyPhoto ad copy you fill in with your details.
30-second owner video formulaWhat to say, in order, in under 30 seconds.
Campaign setupThe exact Meta campaign structure I use.
Lead formForm questions that bring in real quote requests.
Speed-to-lead processHow to reach every lead within 5 minutes.
SMS scripts3 follow-up texts, ready to send.
MetricsThe few numbers I actually track.
Case studiesTRWS and Glassy, with full numbers.
48-hour launch planFrom zero to a live ad in two days.
Cheat sheetThe whole system on one page.

Inside the playbook

Real examples

Winning ads

Video

30-sec owner formula

0–5s Name + face

5–15s Real work

15–25s Local context

25–30s Request a quote

Setup

Campaign setup

Follow-up

SMS scripts

Hi, it's the owner — got your quote request…

Great, when can you come by?

How it works

You don't need to become a marketing expert.

You don't need 20 different ads.

And you definitely don't need to spend every slow week knocking doors.

The Window Cleaner Meta Ad Playbook shows you the same owner-led ad approach I use to turn a local window cleaning business into something homeowners actually recognize and trust.

Here's the simple path:

Step 1
Build an ad that looks and sounds like a real local owner, not another generic cleaning company.
Step 2
Launch it to homeowners in the area you actually want to serve.
Step 3
Capture the right information so you can quote quickly without driving all over town.
Step 4
Follow up fast, send the quote, and keep the conversation moving until they book or tell you no.
Step 5
Track what actually matters: leads, quotes, jobs, and paid invoices, so you know whether the ads are making you money.

That's it.

No 8-hour course. No complicated funnel. No “secret targeting hack.”

Just the practical system, examples, scripts, screenshots, and case studies I wish I had when I got tired of knocking doors.

The pages inside

Preview of the playbook's pages arranged in a grid, shown at reduced resolution — A look at the pages inside

Meet the creator

I'M CESAR

I started my first window cleaning business in Bozeman, Montana in 2023 by knocking doors. It worked — but after more than a year, I knew I didn't want my calendar to depend on walking neighborhoods forever.

I eventually figured out a more personal way to run Meta ads: show the owner, show the real work, use your own voice, and make the ad feel local.

That helped me grow the business, hire a small team, and build a real local brand. I sold that company, moved to Florida with my family, and started over from zero — then began using the same principles again.

This playbook is simply me showing another window cleaner what actually worked for me.

— Cesar Arevalo

FAQ

Is this for brand-new window cleaners?

Yes, if you can already deliver the service. It shows how to create honest proof even with only a few jobs.

How much should I spend on ads?

It shows my setup and recommends testing only what you can afford to lose. Ad spend is separate.

Do you guarantee leads or jobs?

No. Results vary by market, creative, offer, follow-up, pricing and execution.

Is this a course?

No. It's a concise 25-page PDF playbook built to be used quickly.

Do I need fancy video equipment?

No. A phone is enough. It's built for Meta ads (Facebook/Instagram).

Results disclaimer

The results shown on this page and inside the playbook are my own results or results voluntarily reported by other business owners who used or adapted these ideas. They are provided for educational and illustrative purposes only.

Your results will vary based on your market, pricing, offer, ad creative, budget, follow-up, sales process, service quality, seasonality, competition, and execution. I do not guarantee any specific number of leads, booked jobs, revenue, return on ad spend, or financial outcome.

Advertising involves risk. Only spend what you can afford to test, and make your own business decisions based on your numbers.